Why Nadda?

Nadda Salim-Adamjee has been a Fashion Designer and Manufacturer since 1999 and a Fashion Educator since 2001. Having worked as Head Designer for both Labels Pvt Ltd and The Designers, she launched multiple brands including Maysoon, Tailor-made and NADDA. Over the years she has mentored many upcoming designers and new fashion graduates.

Nadda is a Cherie Blair Foundation mentee and part of WomenX, a WorldBank funded initiative with IBA, to promote Women Entrepreneurs.

NaddaSalim.com launched in 2007 as an online fashion brand for Pakistani expat community and quickly became a well known brand amongst its target audience. After seven years of hard work, with plenty of highs and lows, the website has now been converted into a Fashion & Style Blog. A blog for those who like advice on what to wear, how to convert runway looks into every day fashion, dressing for less! 

After 7 successful years of making trendy, effortless fashion, in her signature minimalist style, Nadda S. Adamjee took the bold step of changing direction towards Personal Style. Her new passion is StyleDNA, empowering women by identifying their unique & authentic personal style – bringing consistency, originality, authenticity & confidence – in their personal brand.

Nadda’s Vision: To make every woman look beautiful and feel confidant so that she believes she can achieve anything she wants. Being stylish isn’t about brands its about one’s own originality!

A thorough professional and qualified designer, who studied ‘Art & Design’ as well as ‘Design & Communication’ in school before venturing into Fashion Design for her Bachelors. A graduate from Pakistan Institute of Fashion & Design (PIFD) – an affiliate of La Chambre Syndicale de la Couture Parisienne, France. She studied Fashion Forecasting from London College of Fashion (LCF) & later freelanced and contributed articles & seasonal forecasts to FAQ magazine. She dabbled in Jewellery Design and won a much coveted Gold Jewellery Design Competition held by World Gold Council & ARY. She did ‘Fashion Insight by Nadda Salim’ a show dedicated to fashion and style for an online channel called 24/7online.tv as well as a show on interior design called ‘Instyle with Nadda Salim’ on an exclusively Style and Fashion centric television channel called Style360.